Book marketing information

Five book back cover mistakes and how to solve them - book-marketing


Did you know that your back cover in a row is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this chance to engage more budding buyers?

Your book's front cover and burning title must impress your buyers in four-eight seconds. If they like it, they will spend ten-thirty seconds or so on your back cover-a great occasion to encourage them that your book is crucial for their pleasure or success.

Does your back cover pass the test?

Five Best Solutions to the Main Book Back Cover Mistakes:

1. Mistake: Too many non-powerful words and too busy to have a focus.

Solutions: A back cover of 6 by 9 inches be supposed to have fewer than 60 words. Use sound bites; adventure and emotional words; benefits, not features; and testimonials to capture your readers' awareness to keep your implication focused. Make every word count and be enthusiastic to get five-fifteen edits.

2. Mistake: Too much superfluous cloth on it such a long author's bio or large photo. Budding buyers want to know how the book will help them, teach them a skill, or entertain them.

Solutions: Print only a one or two-line bio on the back cover. Put your photo and more bio on the exclusive of the back cover. Omit skin tone such as arrangement information, which feel right in the introduction.

Connect with your buyer emotionally with specific, athletic ad copy. For self-help books use bullets with certain benefits, and adequate of the right kind of testimonials (specific assistance driven) to sell your book in 30 seconds. For fiction, alter to bring in a bit of plot, with a able quote or dialogue. Use bookstore models to assist you.

3. Mistake: Repeating the book's title at the top of the back cover.

Solutions: Since your budding buyers previously know the title and are stimulated adequate to look at the back cover, hook them with an emotional distrust or announcement to read on.

Create a "Hot Headline" that compels your bookworm to buy. Announcement the headlines in your newspaper. Visit your bookstore and announcement other best promotion authors' headlines. "What's So Tough About Writing?" by word smith Richard Lederer, dramatist of The Write Way; "Imagine Being an Author," in Dan Poynter's Copy Nonfiction; "To Age is Natural?To Grow Old is Not! In Rico Caveglia's Everlasting Living, or "Imagine 1000's of Ancestors Comprehension your Book Next Month! for your coach's "How to Write your eBook or Other Short Book Fast!".

4. Mistake: Omitting testimonials.

Solutions: Testimonials sell more books than any other in order on the back cover. Put at least three up. Call a assortment of people. Use one from a top expert in your field, one from a happy reader, one from a acclaim who cares about your topic, and one from a eminent media person.

In her book, "A Kick in Your Inspiration," Ruth Cleveland got one tribute from an ex convict! Jacqueline Marcell, cause of Elder Rage, took eight months to get forty testimonials from celebrities. Her book is allowed by: Steve Allen, Ed Asner, Dr. Dean Edell, Dr. John Gray, Dr. Nancy Snyderman/ABC, Regis Philbin. Jacqueline Bisset, and Phyllis Diller.

It was worth the effort, since in April 2001, she made the cover of the AARP Announcement disseminated to over 35 million readers. It built-in a appear story, some how-tos and contacts and movies of the cause and her book. She had to dance fast, and order 10,000 books to get disseminated by the time the piece came out. After it came out, she was busy with dialogue engagements. There's a challenge you might love to have!

After you write quite a few books and befit rich and famous, you, like other professionals, will fill your back cover with testimonials. You won't even need to add benefits, for the reason that ancestors have by now bought your other books and liked them.

Potential buyers will asset when they see associates they trust and know advocate the book. As well big the back cover with testimonials, you may want to even add extra testimonials in the front pages of the book. The more testimonials, the better!

5. Mistake. Autonomous publishers submitting galleys to reviewers, distributors, and wholesales lacking ANY back cover information.

Solutions: "Make the back cover your first area of concern," says Susan Howard, Administrator of Consulting Army at top publishing firm, The Jenkins Group Inc. , who write "The Publishing Connection" She adds, "Waiting for testimonials is in general the analyze the back cover of a galley is left blank. Closure to accomplish the value of the back cover seems to equate with the closure to apprehend that the text for the buffed back cover can all the time be altered ahead of the printing of the book. "

It's central for writers to "market while they write"-- To make each part of their book sell copies. The back cover is all-important.

Judy Cullins, 20-year book and Internet Marketing Coach, Cause of 10 eBooks counting "Write your eBook Fast," and "How to Marketplace your Affair on the Internet," she offers free help all through her 2 monthly ezines, The Book Coach Says. . . and Affair Tip of the Month at http://www. bookcoaching. com/opt-in. shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching. com


Judging a Book by Its Title  Publishers Weekly

Shattered But Unbroken  Highlands Current

How Not to Write a Book Review  The New Republic

The big move in Montreal  Produce Blue Book

Is a Marketing Rebellion at Hand?  Business 2 Community

How to Make Sure Your Book Gets Read  Harvard Business Review

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