Book marketing information

Top ten ways to promote your books by means of flyers - book-marketing


A flyer is an excellent, economical way to promote your book. What makes one flyer so much beat than another? Use these top10 tips to make your flyer stand out from the crowd.

1. Consist of a dyed conceive of of your front cover.

People want to see what your book looks like. Color is great, but not continually necessary. Make sure your painted book cover copies well in black and white. If you do use color, make your book cover conditions white with highlighted lettering, so you don't go all the way through a $35 ink cartridge too fast.

2. Hook your prospective buyers with the headline in the top line of your flyer just as you do for your back cover.

Here's a few gems: Why Not Advertise Yourself? Read About SEX as it Certainly Is! Dream up Thousands of Readers Import your Book Next Month! Quadruple your Earnings in Four Months! Give your listeners a analyze to buy--Show those benefits.

3. Add in some juicy excerpts from your book.

Prospective buyers want to see a appraise of your writing, in particular if it's fiction. Use an analogy or short story to illustrate your book's main point if non-fiction.

4. Bring in your adventure with a brief biography near it.

People want to see what the dramatist looks like. Place it on the right side of the flyer if possible.

5. Add praise from others.

Testimonials are the most important way to advertise your book. The praise doesn't have to be from illustrious people. Use a man/woman on the lane opinion. One client/author added a memorial from a convict!

6. Put ordering in a row on a ticket at the flyer's bottom.

Include your book's ISBN number, Web site URL, your email, toll-free digit and cut rate information.

7. Make it easy for your booklover to buy.

Offer easy ways to buy: acclaim cards, checks or money orders. Bring in your toll-free 800 number. Many fancy a token they can fill out and mail or fax.

8. Give your prospective buyers all the ways to stay in touch with you.

Some ancestors will not buy online or use a belief card. While most small affair colonize are ready for these, it's a good idea to consist of your boulevard address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder at all times.

Keep them in your car, so that when you pass a place that will post them for you, they are handy. Give one to every anyone you meet. Bring to mind the "law of seven. " After seven exposures, you have a buyer! Flyers are advance than a affair card for the reason that they have more comprehensive in order on them to help the capability buyer make a decision.

10. Use the reverse of the flyer.

You certainly waste this space if you don't put it to use. Multiply exchange fallout with more testimonials on the back. Add in a longer citation from your book there.

Your flyer is a full augmentation of you and your book, and one of the least costly ways to marketplace your book all the way through print. Print hundreds, even thousands, so your book exchange communal can certainly buy your book.

Judy Cullins, 20-year book and Internet Marketing Coach, Dramatist of 10 eBooks together with "Write your eBook Fast," and "How to Promote your Affair on the Internet," she offers free help because of her 2 monthly ezines, The Book Coach Says. . . and Affair Tip of the Month at http://www. bookcoaching. com/opt-in. shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching. com


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